Local Boost Online Marketing For Local Business

When you are starting an online business you will need a domain name for your website.

The domain name is the name of your website (example: www.localboostservice.com), and it is how your customers can find you on the Internet with an easy to use word or sets of words.

A domain name is like a virtual identification card. It’s a way for people to verify your online presence. Many mistakenly believe that choosing a domain name that is bad is better than not having one at all. But this is wrong.

Choosing A Website Name

Choosing a domain name that is reflective of your business will allow your website to rank higher in search engine results, which in turn allows it to be seen by even more people. The first step when choosing a domain name is to make a list of potential names you could use for your website. You don’t just have to use your company name. In fact, if your company name is long or difficult to spell it, might be better not to. One company had a difficult name to remember so it launched a website for its most popular product and found that customers were able to remember that domain name. This resulted in better customer conversions and higher search engine rankings since more customers were searching for the product rather than the company.

When starting an online business, you might consider using your name as your domain name if the business is about you. For instance, Martha Stewart and Donald Trump are two people that are the face of their business. It obviously takes time to build up your name as an authority in your niche or market, so in addition to choosing a domain name with your personal name, also get one that contains a keyword or words connected to your business. You can redirect search engine traffic from the keyword domain to your personal name domain.

What Makes A Good Domain Name?

Once you’ve come up with a list of possible domain names, check through them and cross out any that are too long. A domain name is easier to remember if it is under twenty characters. Also, remove any that might have negative meanings. If you have several words write them without spaces to check that your domain name would not be potentially offensive.

Buying Your Domain Name

After you’ve gone through your list and removed the unsuitable ones, put them in order of your most favorite to your least favorite ones. Go online and see which domain names are available. You can start choosing a domain name with a domain register like GoDaddy. You can also try other domain registrars such as NameCheap.

If you are creating a new account with any of these services, make sure to record your username and password somewhere accessible.  When you are going to work with a web development team such as Local Boost, they are going to need to access your domain name.

NOTE: Keep in mind that where you purchase your domain name is not necessarily where you will host your website. Many registrars such as Godaddy offer web hosting and will always try to upsell into a hosting package, but please read the article on hosting first.  Web hosting and domain registrar are two separate topics.

Picking a Domain Name.

When you find an available domain name, Google it before buying it. You want to check that nobody else is using a similar name for something unethical, spammy or unpleasant. While this does take a little extra time, you don’t want your business to get mixed up with a similar website that is not legitimate.

Always try to get a .com domain name, as a .com is the most widely recognized business domain extension. If you have the available funds, add the .net, .biz, .co.uk, .us and other domain extensions too, to avoid the risk of someone hijacking those other domains and capturing your spill over traffic.

When starting an online business it can be tempting to choose a domain name from one of the websites that provide free domain names. It is always better to actually purchase one because a free domain is usually just a subdomain. This means that the name of the website that is giving you a free domain will appear before your online business name. This makes the website address very long and visitors can easily mistype it and could go the entirely the wrong place.

More Information: Setting up an online business can seem overwhelming. It involves everything from getting your website online, to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies to help your business succeed at http://localboostservice.com.