HOW CAN LOCAL SEO HELP MY BUSINESS?
There are many levels to implementing SEO (Search Engine Optimization) to your online business. The first step to any SEO campaign is making sure your business has a solid foundation that is compliant with Google, and other search engine, standards. This is what we, at KKP, call Base SEO.
The following criteria are the most important factors for Base SEO:
Website Platform
The system which your website is built on. At KKP & Local Boost, we prefer your website to be built on WordPress, as this is the most flexible platform to implement future SEO strategies on. WordPress is Google compliant and is very easy to build valuable content on.
Content
There is a saying in the SEO world, “Content is King”. The only way Google can determine what your website is about is by reading the content of your site. Content includes text, images, videos, and links. The structure of your content is very important as well such as titles highlighting what your content is about.
Website Performance
The way your website loads is an important factor to Google. Have you ever been turned off by a slow loading website? Google understands your pain and scores slow loading websites very poorly. Also, having broken images and links will really hurt your website SEO. Let’s make sure your website is performing at its peak level
Authority
Did you ever notice how Wikipedia shows up first for almost 90% of your searches? Wikipedia has one of the highest authorities on the web. The reason for this is that so many other websites reference back to Wikipedia with a link from their site. Google puts these links (backlinks) in very high regard. By building valuable content you can become an authority on the subject for your business. You’ll start to have others referring back to you. This will prove to be very powerful for your SEO.
User Experience
Does your site look good? When someone comes to your site, are they enticed to click on something and stay longer? Google is tracking how long the average visitor stays on your site. This is a good indicator to Google whether your website is relevant and interesting to people.
On-Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Elements are:
- Optimized titles and descriptions
- Proper URL Structures
- User-friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of h1,h2,bold etc)
- Image optimization (image size, proper image names, use of ALT tag)
- User-friendly 404 pages
- Fast loading pages
- Google Indexing for all pages
- Top quality fresh content (This is always the most important SEO factor!)
- External & Internal links (no broken links or links to ‘bad’ sites)
- Google & Bing Webmaster Tools & Analytics installed and set-up properly
Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the web page. The most important are:
- Review of Inbound Links
- Review of Social Media profiles and usage
- Social bookmarking
- Review of National & Local Listings of the business. Using software to comb the internet for where your business is listed.
- Analysis on how to achieve rankings above competitors